How do you guys feel about advertisers using temporary tattoos? Would you wear one?
My first thought after reading Todd's post about temporary tattoos used for advertising, I thought it would not work. However, after further thought I came to the decision that I do believe the idea would work if the right companies used it and created a tattoo that consumers would want to wear. They would have to market to specific people, younger children tend to like temporary tattoos more than middle aged people. Children s products could easily be marketed this way. The example Todd gave was Yellow Tail wine, I think that alcoholic beverages could be marketed this way to college aged students, however people who have real jobs probably do not want to go to work and show off a temporaty tattoo of an alcoholic beverage, it may send the wrong message. This is an innovative new idea that could definitely catch on if it is used with the right products and the right target market.
How do you feel about people getting brands or logos permanently tattooed on them?
Wednesday, April 11, 2012
Monday, April 9, 2012
In Response to Lyndzi's Post....
When you see the Apple symbol/logo what do you think of? What are your
first thoughts that come to mind about the brand or product?
When I see the Apple symbol the first thing that comes to mind is the price. The price of Apple products is higher than other electronic companies, but with higher price you also get better quality. The higher price is well worth it because Apple products are some of the highest quality in the world, and will last longer and run better than most. When you purchase an Apple product you are making an investment, you are purchasing a higher priced item, but you know it will last longer than any other. Apple has created an amazing name for themselves, Lyndzi was right when she stated that Apple has created "great brand loyalty." Once a consumer buys an Apple product they want to continue to purchase from Apple because they realize how reliable and consumer friendly their products are. I am an example of this, I own a Apple MacBook, iPod Touch, and iPhone. I have never had a problem with any of them, and when one of them does finally stop working, I will buy another Apple product to replace it. I have strong brand loyalty to Apple, and will continue to trust their products because of the experience I have had with the ones I currently own.
Do you have brand loyalty to any other brand besides Apple?
When I see the Apple symbol the first thing that comes to mind is the price. The price of Apple products is higher than other electronic companies, but with higher price you also get better quality. The higher price is well worth it because Apple products are some of the highest quality in the world, and will last longer and run better than most. When you purchase an Apple product you are making an investment, you are purchasing a higher priced item, but you know it will last longer than any other. Apple has created an amazing name for themselves, Lyndzi was right when she stated that Apple has created "great brand loyalty." Once a consumer buys an Apple product they want to continue to purchase from Apple because they realize how reliable and consumer friendly their products are. I am an example of this, I own a Apple MacBook, iPod Touch, and iPhone. I have never had a problem with any of them, and when one of them does finally stop working, I will buy another Apple product to replace it. I have strong brand loyalty to Apple, and will continue to trust their products because of the experience I have had with the ones I currently own.
Do you have brand loyalty to any other brand besides Apple?
Social Campaign
The new way to market online is a "social campaign" on a social media site such as Facebook. It is fairly simple, but it does require you to use a third party application to install a tab on your Facebook page. After you install the tab, you can publish an offer that may get your "fans" to want to do something. For example, they may want to buy your product or use your service.
There is also the option that you can offer an incentive, for example if someone "likes" your page, they get a free download. This way whenever someone "likes" the page, it shows up on their page, and all of their friends can see it. This way you a building a list of consumers who like your product or service, and you are also leading consumers to an incentive or a reason to buy your product or service. You can lead consumers to a coupon, or a sale through this method.
Social media campaigns used to be only available to big companies who had a lot of money to support the campaign, however now the more low-cost software is available and companies can launch these campaigns on their own for much less money.
Do you think paying for a social campaign on Facebook is beneficial to companies? Do you pay attention when a "friend" likes a certain company?
There is also the option that you can offer an incentive, for example if someone "likes" your page, they get a free download. This way whenever someone "likes" the page, it shows up on their page, and all of their friends can see it. This way you a building a list of consumers who like your product or service, and you are also leading consumers to an incentive or a reason to buy your product or service. You can lead consumers to a coupon, or a sale through this method.
Social media campaigns used to be only available to big companies who had a lot of money to support the campaign, however now the more low-cost software is available and companies can launch these campaigns on their own for much less money.
Do you think paying for a social campaign on Facebook is beneficial to companies? Do you pay attention when a "friend" likes a certain company?
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