A logo has always been an important part of any company. It helps people recognize their products, so if they like the products they know which company it is from. the Nike logo is a commonly known logo that everyone would be able to recognize. They have now developed a saying that goes along with their logo, "Just do it." The logo is on all of their products, but on some it is bigger than others. Some of their t-shirts, have the logo splashed across the entire front, and some have it only the size of a quarter on the side of the chest. It all comes down to the consumers preference. I think logos can be positive and negative. If the product is something that is popular and something everyone wants, it may be a positive thing to put a large logo on it. However if it is a store or a brand that is not "in" at the moment or something that is not commonly desired by others, they should refrain from putting a large logo on their products, because it is going to make consumers shy away from buying them. For example Aeropostals logo is on everything in their store, that is a brand that was "cute"but now is a little "young" and "outdated" although some of the clothing is still perfectly acceptable to wear. If they did not splash their logo on all of their clothing, people wouldn't feel like they were advertising a "child's" brand of clothing, and they would reach a larger target market.
Does the size of the logo make a difference to you when you're purchasing an item?
