Monday, February 20, 2012

Marketing Will Not Persuade People to Buy a Product That is Not Selling

There are a few myths about marketing, one is that if you market a product that is not selling, it will not make it sell. Marketing is a good technique for products that is actually going to sell. However if a product is not something that consumers want to buy, it is not going to sell even with the best marketing strategies. Yes marketing could potentially boost sales of a product a small amount, but it will not make consumers buy something they do not really want or need. Marketing can be the most influential aspect of selling a product, but only if they product is something the consumer would need. If you invent a product with no use to consumers, even the best marketing will not help it sell. Marketing costs a lot of money, and if you are not marketing a profit from the product, and still buying advertising, your product or company will not succeed. The products or service has to be useful to the consumer before a marketing team can successfully market it to increase sales.

Do you agree with this marketing myth? Or do you believe that marketing can sell even the most useless product or service?