I believe that when you are in search for a job, it is very important to know how to market yourself in a positive way. On a resume, you must write all of your qualifications and experience. This is proving that you have the background needed to excel at the position you are applying for. This is similar to when a company creates a flyer to promote a product or service. They also put all of positive aspects of their product or service that they are trying to sell you. Both a resume and a flyer try to "sell" something. The difference is that the resume trying to prove to an employer or company that you would be competent at a specific job, and an flyer is to make a consumer want to use a product or service that the company is offering to you.
The next step in finding a job would possibly be a job application. On the job applications you have to sell yourself to the employer. The questions they ask are there for a reason, they want to know you have the knowledge and skills that are required for the job. Just like companies will embellish on their flyers, commercials, or billboards to sell you their product, you must "embellish" on a job application and be sure to put on the things you are proud of and apply to the job, and possibly leave out something that is not quite as impressive. There are ways to twist words on applications to make it seem as though you may have more experience and knowledge that you do, to make yourself seem more marketable. Marketing people use this tactic as well, they tell consumers all the positive aspects about their product or service, but you will never hear a commercial say that something has history of breaking, or not always working. They make it seem like every consumer needs this cretin product or service, and should not be able to live with out it. That is what you are trying to do on the application, make the employer think they need you as a part of their team.
The same goes for an interview. In an interview be confident, just like the people on commercials are when they are selling a product or service. Tell them all the wonderful things about yourself, you are supposed to brag at an interview. That what they are for, the employer wants to know why they should hire you. You need to give them reason to want to hire you. Just like companies give you reasons to want their products. All of these aspects of finding a job relate to marketing in many ways. In marketing we focus on the positive aspects to every product and service, and in finding a job and marketing yourself, you want to sell the best aspects of yourself to the employer.
Do you think that it is appropriate to "embellish" on a resume, application or in an interview in order to make yourself seem marketable, and an asset to the employer?
