The new way to market online is a "social campaign" on a social media site such as Facebook. It is fairly simple, but it does require you to use a third party application to install a tab on your Facebook page. After you install the tab, you can publish an offer that may get your "fans" to want to do something. For example, they may want to buy your product or use your service.
There is also the option that you can offer an incentive, for example if someone "likes" your page, they get a free download. This way whenever someone "likes" the page, it shows up on their page, and all of their friends can see it. This way you a building a list of consumers who like your product or service, and you are also leading consumers to an incentive or a reason to buy your product or service. You can lead consumers to a coupon, or a sale through this method.
Social media campaigns used to be only available to big companies who had a lot of money to support the campaign, however now the more low-cost software is available and companies can launch these campaigns on their own for much less money.
Do you think paying for a social campaign on Facebook is beneficial to companies? Do you pay attention when a "friend" likes a certain company?
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