T-mobile is trying to kick start their brand again with a new spokes person, they are "setting the record straight" and have a new "tough" advertisement. They say they are done playing "Mr. nice girl" Their spokes woman us wearing biker leather, and the ad suggests that consumers take the new 4G network for a "test drive." They are competing with the biggest wireless brands such as AT&T and Version to make it back into the network and be a household name for wireless customers. They are no longer playing "nice" and they believe this will help their company reach new heights.
Do you think T-Mobiles new marketing technique will succeed? Why or why not?
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