Wednesday, January 18, 2012

Marketing, Advertising and Propoganda

What is the difference between marketing, advertising, and propaganda?

In my opinion, the difference between marketing, advertising, and propaganda is, marketing is when you market a product towards a specific audience. For example, creating a marketing campaign for a children’s toy, and putting a commercial for that specific toy on channels that show children’s shows. That way they target audience, the children, see the toy and then ask their parents for it. The difference with advertising is that in advertising you are putting your product out their and trying to sell it to the greater public, basically anyone who would want it, and you advertise how great your product or service is. You are trying to sell how high the quality is for that specific product or service. Then when it comes to propaganda, may or may not be true. These could be rumors, or ideas spread by the general public about a product or service. This cannot always be believed, and is often times not produced by the company itself, but instead spread around by its patrons, or people who do not like the product or service. Propaganda should not always be trusted.


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