There is a new marketing plan being launched which is designed to make people want to visit the Unites States. The commercial is 60 seconds long and features city such as San Francisco, New Orleans, New York and Miami. It also shows beaches and forests. They use well known actors to depict the multicultural communities and play the song "land of dreams" in the background. Their goal is to "rekindle the love the world used to have for the United States." They want people all over the world to feel welcomed to visit. The campaign will air in the UK and Canada first and then spread through to world.
I think it is a good idea to reach out to other countries and be welcoming, but I also think the ad may make people in impoverished places jealous of all that Americans have. They show all the beautiful places, and people in America, and this may come off as "bragging" about how great we are. Hopefully the world takes it the right way, the way it was meant to be taken. But there is always a chance that it could fail.
What do you think? Will the add make people want to visit America? Or will it be a turn off to those people who possibly cannot afford to visit and do the opposite of what the ad intended?
Monday, April 23, 2012
In Response to Nicholes post...
How
different do you think buying a new car compared to a used car is? Would you
rather buy a used or new car? Why?
I believe the process of buy a car is a daunting one to most people. There are so many different things that could go wrong and so many details that need to be worked out. I believe that buying a car from a car dealership is much safer and more reliable than buying a car from a private owner or off of Craigslist. If you buy from a dealer they can assist you in making sure the car will pass inspection and give you deals that a single person could not. When buying a new car it is often more expensive, but it is more reassuring because you can be sure there is nothing wrong with it, and they usually come with warranties. Buying a used car is often more stressful because although it may be less expensive it could have problems that the buyer is not aware of. If I was in the market for a new car I would buy one that is two years old. That way it is relatively new with low miles, but it is not quite as expensive as a brand new car.
Would you feel more comfortable buying a car from a dealership or a individual selling the car in the paper? Do you think dealerships are trustworthy?
I believe the process of buy a car is a daunting one to most people. There are so many different things that could go wrong and so many details that need to be worked out. I believe that buying a car from a car dealership is much safer and more reliable than buying a car from a private owner or off of Craigslist. If you buy from a dealer they can assist you in making sure the car will pass inspection and give you deals that a single person could not. When buying a new car it is often more expensive, but it is more reassuring because you can be sure there is nothing wrong with it, and they usually come with warranties. Buying a used car is often more stressful because although it may be less expensive it could have problems that the buyer is not aware of. If I was in the market for a new car I would buy one that is two years old. That way it is relatively new with low miles, but it is not quite as expensive as a brand new car.
Would you feel more comfortable buying a car from a dealership or a individual selling the car in the paper? Do you think dealerships are trustworthy?
Monday, April 16, 2012
T-Mobile Trying to Make a Comeback
T-mobile is trying to kick start their brand again with a new spokes person, they are "setting the record straight" and have a new "tough" advertisement. They say they are done playing "Mr. nice girl" Their spokes woman us wearing biker leather, and the ad suggests that consumers take the new 4G network for a "test drive." They are competing with the biggest wireless brands such as AT&T and Version to make it back into the network and be a household name for wireless customers. They are no longer playing "nice" and they believe this will help their company reach new heights.
Do you think T-Mobiles new marketing technique will succeed? Why or why not?
Do you think T-Mobiles new marketing technique will succeed? Why or why not?
In Response to Joseph...
What do you think is the most important factor when trying to market to different cultures?
Joseph listed these five factors as important when marketing to different cultures:
Joseph listed these five factors as important when marketing to different cultures:
1. Wealth 2. Consumer Habits 3. Age 4. Language 5. Personality
I believe the most important factor is wealth. Wealth is a determining fact when consumers think about buying a product. Consumers who live in a culture that is not affluent, may not have the money to spend on products or services that are not necessary. Consumers who do not have money to "play" with may ask themselves, "do I need this?" If the answer is no, they probably are not willing to spend extra money they don't have on it. In America people are known for having many things they do not need, and spending money frivolously. However in other cultures people only spend money on what they really need, and they value the money they do have more. If you were marking a product or service in a another country, I would absolutely make sure that the consumers would either need the product, or be willing to spend their money on it.
Do you think wealth is the most important? Or do you think another factor is more important?
Wednesday, April 11, 2012
In Response to Todd's Post...
How do you guys feel about advertisers using temporary tattoos? Would you wear one?
My first thought after reading Todd's post about temporary tattoos used for advertising, I thought it would not work. However, after further thought I came to the decision that I do believe the idea would work if the right companies used it and created a tattoo that consumers would want to wear. They would have to market to specific people, younger children tend to like temporary tattoos more than middle aged people. Children s products could easily be marketed this way. The example Todd gave was Yellow Tail wine, I think that alcoholic beverages could be marketed this way to college aged students, however people who have real jobs probably do not want to go to work and show off a temporaty tattoo of an alcoholic beverage, it may send the wrong message. This is an innovative new idea that could definitely catch on if it is used with the right products and the right target market.
How do you feel about people getting brands or logos permanently tattooed on them?
My first thought after reading Todd's post about temporary tattoos used for advertising, I thought it would not work. However, after further thought I came to the decision that I do believe the idea would work if the right companies used it and created a tattoo that consumers would want to wear. They would have to market to specific people, younger children tend to like temporary tattoos more than middle aged people. Children s products could easily be marketed this way. The example Todd gave was Yellow Tail wine, I think that alcoholic beverages could be marketed this way to college aged students, however people who have real jobs probably do not want to go to work and show off a temporaty tattoo of an alcoholic beverage, it may send the wrong message. This is an innovative new idea that could definitely catch on if it is used with the right products and the right target market.
How do you feel about people getting brands or logos permanently tattooed on them?
Monday, April 9, 2012
In Response to Lyndzi's Post....
When you see the Apple symbol/logo what do you think of? What are your
first thoughts that come to mind about the brand or product?
When I see the Apple symbol the first thing that comes to mind is the price. The price of Apple products is higher than other electronic companies, but with higher price you also get better quality. The higher price is well worth it because Apple products are some of the highest quality in the world, and will last longer and run better than most. When you purchase an Apple product you are making an investment, you are purchasing a higher priced item, but you know it will last longer than any other. Apple has created an amazing name for themselves, Lyndzi was right when she stated that Apple has created "great brand loyalty." Once a consumer buys an Apple product they want to continue to purchase from Apple because they realize how reliable and consumer friendly their products are. I am an example of this, I own a Apple MacBook, iPod Touch, and iPhone. I have never had a problem with any of them, and when one of them does finally stop working, I will buy another Apple product to replace it. I have strong brand loyalty to Apple, and will continue to trust their products because of the experience I have had with the ones I currently own.
Do you have brand loyalty to any other brand besides Apple?
When I see the Apple symbol the first thing that comes to mind is the price. The price of Apple products is higher than other electronic companies, but with higher price you also get better quality. The higher price is well worth it because Apple products are some of the highest quality in the world, and will last longer and run better than most. When you purchase an Apple product you are making an investment, you are purchasing a higher priced item, but you know it will last longer than any other. Apple has created an amazing name for themselves, Lyndzi was right when she stated that Apple has created "great brand loyalty." Once a consumer buys an Apple product they want to continue to purchase from Apple because they realize how reliable and consumer friendly their products are. I am an example of this, I own a Apple MacBook, iPod Touch, and iPhone. I have never had a problem with any of them, and when one of them does finally stop working, I will buy another Apple product to replace it. I have strong brand loyalty to Apple, and will continue to trust their products because of the experience I have had with the ones I currently own.
Do you have brand loyalty to any other brand besides Apple?
Social Campaign
The new way to market online is a "social campaign" on a social media site such as Facebook. It is fairly simple, but it does require you to use a third party application to install a tab on your Facebook page. After you install the tab, you can publish an offer that may get your "fans" to want to do something. For example, they may want to buy your product or use your service.
There is also the option that you can offer an incentive, for example if someone "likes" your page, they get a free download. This way whenever someone "likes" the page, it shows up on their page, and all of their friends can see it. This way you a building a list of consumers who like your product or service, and you are also leading consumers to an incentive or a reason to buy your product or service. You can lead consumers to a coupon, or a sale through this method.
Social media campaigns used to be only available to big companies who had a lot of money to support the campaign, however now the more low-cost software is available and companies can launch these campaigns on their own for much less money.
Do you think paying for a social campaign on Facebook is beneficial to companies? Do you pay attention when a "friend" likes a certain company?
There is also the option that you can offer an incentive, for example if someone "likes" your page, they get a free download. This way whenever someone "likes" the page, it shows up on their page, and all of their friends can see it. This way you a building a list of consumers who like your product or service, and you are also leading consumers to an incentive or a reason to buy your product or service. You can lead consumers to a coupon, or a sale through this method.
Social media campaigns used to be only available to big companies who had a lot of money to support the campaign, however now the more low-cost software is available and companies can launch these campaigns on their own for much less money.
Do you think paying for a social campaign on Facebook is beneficial to companies? Do you pay attention when a "friend" likes a certain company?
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