Joseph listed these five factors as important when marketing to different cultures:
1. Wealth 2. Consumer Habits 3. Age 4. Language 5. Personality
I believe the most important factor is wealth. Wealth is a determining fact when consumers think about buying a product. Consumers who live in a culture that is not affluent, may not have the money to spend on products or services that are not necessary. Consumers who do not have money to "play" with may ask themselves, "do I need this?" If the answer is no, they probably are not willing to spend extra money they don't have on it. In America people are known for having many things they do not need, and spending money frivolously. However in other cultures people only spend money on what they really need, and they value the money they do have more. If you were marking a product or service in a another country, I would absolutely make sure that the consumers would either need the product, or be willing to spend their money on it.
Do you think wealth is the most important? Or do you think another factor is more important?
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