There is a new marketing plan being launched which is designed to make people want to visit the Unites States. The commercial is 60 seconds long and features city such as San Francisco, New Orleans, New York and Miami. It also shows beaches and forests. They use well known actors to depict the multicultural communities and play the song "land of dreams" in the background. Their goal is to "rekindle the love the world used to have for the United States." They want people all over the world to feel welcomed to visit. The campaign will air in the UK and Canada first and then spread through to world.
I think it is a good idea to reach out to other countries and be welcoming, but I also think the ad may make people in impoverished places jealous of all that Americans have. They show all the beautiful places, and people in America, and this may come off as "bragging" about how great we are. Hopefully the world takes it the right way, the way it was meant to be taken. But there is always a chance that it could fail.
What do you think? Will the add make people want to visit America? Or will it be a turn off to those people who possibly cannot afford to visit and do the opposite of what the ad intended?
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