In Response to Allison...

Which of the 10 rules do you think is the most important? If you could make any ad what would it be for and how would you go about creating the advertisement?

Allison Listed these as the 10 rules for more effective advertising: 
1. Does the ad tell a simple story, not just convey information?

2. Does the ad make the desired call to action a part of the story?

3. Does the ad use basic emotional appeals?

4. Does the ad use easy arguments?

5. Does the ad show, and not tell?

6. Does the ad use symbolic language and images that relate to the senses?

7. Does the ad match what viewers see with what they hear?

8. Does the ad stay with a scene long enough for impact?

9. Does the ad let powerful video speak for itself?

10. Does the ad use identifiable music?

In My opinion, the most important rule is number 7. "Does the ad match what viewers see with what they hear" I think this is the most important because if consumers are confused by an ad, it will make the product less appealing. Consumers want to be informed in a clear way about products, if they see an ad that does not match up or make sense, they will not spend the time to consider the product because they are unsure of what the product is supposed to be. If you are sending mixed messages to consumers, you are insinuating that you are not clear about what your own product "is." First and foremost marketers should be clear about what they are selling. 

In your opinion are any of these rules unnecessary? Or are they all important to make a marketing campaign succeed?