Sunday, January 29, 2012
Marketing in Everyday Life
Marketing is something that we all use in our everyday life. Weather we are trying to get our friends to go out to eat at a certain restaurant by telling them all the positive points about it, or if we are telling someone about the new shampoo we just bought that makes your hair perfect. These are all examples of marketing, when we don't even realize we are do it. When we believe something is good, there is always a reason for it. For example, someone may like a restaurant because it has good service, good food, good atmosphere. So when we are telling people about why we like it so much we are marketing this restaurant, we just don't think of it that way. When people like a product they are going to share that with their friends. This depends upon how good the product is though, if the product is not that great, then its not worth it to tell your friends about it. We market in our everyday lives. However if you don't think about it, you don't notice it. Can you think of the last product or service you really enjoyed and may have told your friends about? Do you think marketing by word of mouth has a big impact on sales?
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In response to Emma McHugh,
ReplyDeleteCan you think of the last product or service you really enjoyed and may have told your friends about? Do you think marketing by word of mouth has a big impact on sales?
In Emma’s post she talked about how we use marketing every day in our lives and most of the time we don’t even realize it. Whenever we have a good experience from some good or service we immediately go and tell someone about it whether it be our friends, family, or even a stranger. Until Emma pointed this out, I never realized that we really do use marketing all the time, and even I can recall multiple times that I have done this. Recently when I went home for winter break I saw my sister and noticed she got a haircut and I loved it! I immediately asked her where she got her hair done and she said at a salon in my hometown called Firefly. I was in need of a haircut so I called the salon the next day and made an appointment. I absolutely LOVED the way my hair turned out and that night I went out with some of my friends and raved about the Firefly salon and told them all they should go there from now on to get their haircuts. Three of my friends went to get their haircuts at Firefly after I had told them about it and they were very pleased with their service as well.
This shows that marketing by word of mouth really does help a company’s sales a lot and if a company produces/offers a good or service that consumers are going to love then all it takes one person to discover it and like it and soon enough by word of mouth an abundant amount of people will be desiring the same thing.